Marketing’s Service Level Agreement (SLA) to sales should always include:
A) A list of all leads on a weekly, monthly, quarterly or yearly basis that are not yet Marketing Qualified Leads.
B) It’s not important to include anything specific in a marketing SLA, just having one is what matters.
C) The promise to engage with each lead at least three times before identifying them as a Marketing Qualified Leads.
D) Number of Marketing Qualified Leads provided to the sales team on a weekly, monthly, quarterly or yearly basis.